google’s rules . . .
Feed search engines such as google fresh fodder daily or be ignored.
Google has more than 65% of the search traffic. You absolutely have to keep them happy or you will not have a presence on “their” Internet.
All of Terra Publishing’s and MarinEStudios content development is designed to help you with ranking positions; all is considered with your Web package.
Content, not stunning design, determines your visibility on the Internet.
However, I am partial to attractive sites also so that people are pleased when they find you, your site displays quickly and correctly and all links work . . . as I type this, I am working on updating a client’s site that grew quite haphazardly for the past 8-10 years. Generally when sites are not planned and grow through years, they do need some work — certainly a few of mine need updating, especially on the SEO part.
However, there is no nice way to say this, this particular client’s site is a mess; the person who built/managed it previously should actually be embarrassed for a number of reasons, including the site is for a highly-regarded non-profit doing superb work in the community, the organization paid for this site, it is filled with broken links, missing graphics, NO optimization, slow load times and no positioning on major searches. I see that as unfair business practices on the Web person’s part.
Good content, optimized for your company or subject, becomes organic, but it still needs a good design and a long-term plan. Organic sites grow naturally and are most trusted than paid-for sites.
Google Analytics validates that “content is king.”
The Internet has more than 1 billion Websites, yet fewer than 20% are visible; most receive a dozen or so visitors each month.
Many of the Web sites you are up against have teams of writers, editors, photographers, artists, and programmers feeding their sites (i.e. SFGate.com owned by Hearst and fed by San Francisco Chronicle media professionals).
You CAN play with the Big Boys and keep your service/company on top of searches by adding frequent content relevant to your business. That is what feeds search engines.
Be absolutely sure your chosen Web design group has a solid track record and can give you appropriate statistics on sites under their charge.
Before “remodeling” your site, check your position by visiting Google Analytics: http://www.google.com/analytics/ and Alexa.com. After it has been revised and uploaded, check back with those two to see if your visibility is growing; if it isn’t, something is amiss.
make yourself believe you can do whatever you want!
